CYBER SHOWCASE & COMEDY NIGHT | 30 CISOs. 3 hours. One evening lands your first UK customers.

The opportunity

A step function for your UK business

UK cyber buying runs on trust and referral. A cold email to a FTSE security leader rarely gets read. An introduction in the room does.

One night compresses months of UK business development. You demo. You pitch. You hear straight answers from the people who sign off the budget. You leave with names and next steps, not a pile of badge scans.

If you are entering the UK market, or hunting your first design partners and early wins here, this is the fastest route to both.

Get in the room

Thirty top UK CISOs, cyber leaders and VC partners, invited by the hosts and matched to your ideal customer profile.

Earn the credibility

Ten minutes on stage in front of a CISO and VC panel. Hard questions, honest answers, with the whole room watching.

Find your early wins

You leave with the conversations you had and the delegate list: name, company, job title and email for every attendee.

The format

How the evening runs

Four acts. Built so the buyers arrive early and stay past closing.

Demo pod with a live cyber demo on screen

Demo pods and mingle

Your table, banner, laptop and screen. Drinks and canapés for the room. Guests come to you, with no competing main stage.

A vendor pitching to the CISO and VC panel

Live panel pitch

A ten-minute pitch to a panel of CISOs and VC partners, then five minutes of panel and audience Q&A.

Live at the Apollo comedians

An hour of TV stand-up from three Live at the Apollo names. Simon Evans headlines, with Justin Moorhouse and James Ellis. Job titles go out of the window and the room laughs together.

Cards on the table

The comedy ends and the night is young. The bar stays open, cards come out and the conversations you started at your pod turn into names in your phone.

The closer

Live at the Apollo, in a private room

Three TV stand-up comedians. Simon Evans headlines, with Justin Moorhouse and James Ellis.

An hour of proper stand-up, thirty seats deep, in a room where everyone can see everyone else laughing. Titles stop mattering. The CISO of a FTSE 100 bank and a founder six months out of stealth are wiping their eyes at the same joke.

Then the night is young. The bar is open, the barriers are down and the conversations get a great deal easier than they were at six o'clock.

Book a call

Cyber Showcase and Comedy Night, with Justin Moorhouse, Simon Evans and James Ellis

After the comedy

Cards on the table

The comedy ends and the night is young. The bar is open and nobody is in a hurry.

A CISO who has laughed at the same joke as you is a different prospect from a CISO who has read your subject line. The set ends, the room stays, and the guard comes down. Business cards come out. LinkedIn requests get accepted on the spot rather than a fortnight later. People say what they are actually working on next quarter.

Off the record and off the clock, CISOs tell you what is on next year's roadmap and what they have already ruled out. Your hosts are on the floor for this, not packing up. We know who came for what, and we introduce you to the people worth your time while the room is still in it.

Warm introductions

We make the introduction

No hovering at the edge of a group. On the night your hosts introduce you by name, with the reason you two should talk.

Cards and LinkedIn

Swap details on the spot

Business cards go both ways and LinkedIn requests get accepted while you are standing there, not ignored a fortnight later.

Dates in the diary

Agree the meeting there and then

Phones out, calendars open. A date agreed at the bar beats a follow-up email chasing one. You leave with meetings, not intentions.

Who is in the room

CISOs and cyber leaders from top UK enterprises

Thirty senior security decision makers and VC partners, drawn from across multiple verticals. Invitation only, selected by the hosts, and matched to your ideal customer profile.

Banking Insurance Asset management Capital markets Payments and fintech Telecoms and media Retail and consumer Manufacturing Defence and aerospace Government Utilities Professional services Technology Sport and leisure

More than 350 people have attended CYBER & BEATS evenings. Security leaders from these organisations have taken a seat at the table.

The confirmed guest list goes to sponsors ahead of the evening. Sponsors are disclosed to guests in advance, so the room stays open and trusted.

Why they turn up

They already know us

CYBER & BEATS has an alumni of more than 350 CISOs and security leaders who have sat at our roundtables.

These are people who give up an evening to hear what is coming next. They came to the roundtables for the same reason they will come to this: they want to see innovative new solutions before their peers do.

350+ alumni from our roundtables, already in the habit of turning up.
A private room for the evening, so the conversation stays inside it.
No slides and no selling outside your pitch slot. Guests relax and talk.
Invitation only, hosted and selected. No badge scanners at the door.
The Groucho Club, Soho. Not where cyber people normally go.
Comedy closes the night, so nobody is checking their watch at nine.

Sponsor package

What you get

Networking, demo, pitch and direct CISO feedback in one night.

Dedicated demo pod with table, banner, laptop and screen
Ten-minute live pitch to a CISO and VC panel
Five-minute panel and audience Q&A
Direct feedback from CISOs on your product and your pitch
Pre-event positioning briefing with the hosts
Attendee list after the event: name, company, job title and email
Logo and profile in the event programme
Food and drink for your team on the night

Sponsorship

Places are limited

Places go to cyber companies solving real problems. We keep the mix clean, so no two sponsors compete for the same slot in the room.

Talk to us about fit, pricing and the guest profile you want in front of you.

Book a call

What you leave with

The attendee list is yours

You get the delegate list for the evening: name, company, job title and email address.

The list

Every attendee, with name, company, job title and email address, sent to you after the event.

Lawful basis

Guests are told at sign-up that sponsors receive their details, and they opt in. We share nothing beyond those four fields.

Your outreach, your rules

The follow-up is yours to run. Handle the data under UK GDPR, honour any opt-out, and keep your own record of consent.

CYBER & BEATS runs the evening and hands over the list. We do not arrange meetings, demos or calls on your behalf after the event.

The venue

Where cyber people don't normally get to go

Forty years of film, music, art and media behind one green awning on Dean Street. We take a private room inside it.

Founded in 1985 and named after Groucho Marx's line about refusing to join any club would have him as a member. Noel Gallagher, Kate Moss, Damien Hirst and Stephen Fry have all let loose behind these doors. Your prospects have read about this place. Most of them have never been inside it.

That is the pull. An invitation to the Groucho gets opened. An invitation to a conference suite near the airport does not.

Private roomThe evening is ours alone Members' clubSoho, since 1985 House ruleBump into a celebrity, be cool

The Groucho Club entrance on Dean Street — The Groucho Club. Forty years behind the green awning.

The Soho bar at The Groucho Club — The Soho bar, a few steps from our private room.

The second floor lounge at The Groucho Club — The lounges. Art on every wall, and no two rooms alike.

A collage of The Groucho Club and its art — Forty years of art, faces and stories.

Your hosts

Who you are doing this with

Steve Dodsworth

FOUNDER, PRIMOTECH

Silicon Valley veteran across corporate and startup. Cyber, fintech and AI. Consulting, business development and advisory. Award-winning film producer.

Todd Wade

BOARD-LEVEL CISO

BCS author of Cybercrime: Protecting Your Business, Your Family and Yourself. Cyber startup investor and VC advisor. Moderates the CYBER & BEATS roundtables.

Join the waitlist

First pick of places for March 2027

Dates go to the waitlist before anyone else. Tell us where you are and we will come to you first.

March 2027 · The Groucho Club

One evening. Thirty decision makers. Book a call.

Fifteen minutes to talk through fit, the guest profile you want in the room and what a place costs. The last three nights closed early, so the waitlist is the way in for March.

Book a call Email the team